Island Def Jam hosts event showcasing spring lineup
L.A. Reid and Island Def Jam Recordings have made it very clear: Spring 2009 belongs to them. During an exclusive event, Island Def Jam's Spring Collection, L.A. Reid and company showcased not only new and exclusive material coming from their flock of established artists, but also shined a massive light on several new acts falling under the pop, R&B and even alternative rock realms.
Island Def Jam debuts Kanye West video starring Rihanna at Spring Collection event. The event, which was held at the Stephen Weiss Studio in downtown NYC, housed some of the industry's most elite personalities and executives, all of whom were personally invited by Mr. L.A. Reid himself.
Leading things off, Reid began the evening's festivities with a vivid two-minute montage of the entire IDJ roster. Shortly after, L.A. presented new visuals from Fabolous ("My Time", "Throw It In The Bag") The-Dream ("Walking On The Moon" ft. Kanye West) and existing clips from Rick Ross and Method Man and Redman's current projects.
Reid then switched gears and introduced several new young acts who will soon be a priority in the IDJ building this spring. Jeremiah, a 21-year-old R&B crooner from Chicago whose single, "Birthday Sex", is rapidly climbing the Billboard charts; and 14-year-old Justin Bieber, who was brought to L.A. Reid by Usher, both received an extremely warm welcome directly after their material was showcased.
With Rihanna in attendance, it was only right that Reid premiere the new, black and white visual for Kanye's next single, "Paranoid", which features the international starlet as the leading lady. Following the clip, Reid brought Rihanna onstage to present her with a plaque celebrating the success of her latest effort, "Good Girl Gone Bad". The set, which featured the hit singles "Umbrella", "Hate That I Love You" and "Unfaithful", is noted as selling 16 million copies worldwide.
Toward the latter part of the evening, Reid also played new material from Amerie, who was also in attendance; The Noisettes, a new alternative rock group; and the lead-off single, "H-A-T-E U", from Mariah Carey's newest project, "Memoirs Of An Imperfect Angel". Other personalities in attendance last night were Chrisette Michele, ?uest Love, Pete Wentz from Fallout Boy, DJ Khaled and Ace Hood. (BET.com)
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