Mariah Carey premieres new single on MSN Music
Island Def Jam recording artist Mariah Carey is preparing for one of the biggest success stories of her career, as "We Belong Together" jumps out as the second single from "The Emancipation of Mimi", her eagerly anticipated new album, set to arrive in stores April 12. If you want to be the first on your block to own Mariah Carey's hot new single "We Belong Together," MSN Music is the exclusive place to go. Beginning today through April 12, MSN Music is the only place U.S. fans can purchase the single.
MSN Music also will host the world online premiere of the "We Belong Together" video in April. The promotional video for "We Belong Together" provides the stunning conclusion to "It's Like That". The two videos were filmed together in Los Angeles by famed Hollywood director Brett Ratner ("Rush Hour", "Red Dragon", "After the Sunset"). Ratner last worked with Carey in 1999 on the No. 1 Pop/No. 1 R&B "Heartbreaker" clip.
But music and videos aren't the only treats MSN Music has in store for Mariah Carey fans. In April, MSN Music will offer exclusive interviews and behind-the-scenes footage from Mariah Carey's exclusive, star-studded "The Emancipation of Mimi" party in New York. Expected to attend the party are some of the hottest names in music, film and sports, including Island Def Jam Music Group Chairman Antonio "L.A." Reid, Jay-Z, Kanye West, Pharrell Williams, Janet Jackson, Jermaine Dupri, Sean Combs, Denzel Washington, Samuel L. Jackson, Stephon Marbury, Nelly and Vince Carter, among others.
"Being Mariah Carey fans ourselves, we're excited that MSN Music is the only place that people can purchase her new single, see her new video online and get a behind-the-scenes look at her white-hot 'The Emancipation of Mimi' party," said Rob Bennett, senior director of MSN Entertainment. "MSN Music is about helping music fans find what they love, and Mariah Carey's fans are among the most devoted in music. We're thrilled to be working with Universal Music Group to help bring fans closer to Mariah and the many other great Universal artists."
"This is a terrific new opportunity for IDJ and MSN Music to collaborate on a campaign that centers on one of the most important artists in all of pop music history," said Steve Bartels, president of Island Records. "Mariah Carey has an enormous following in the U.S. and around the world. We value our ability to synergize with MSN Music in order to bring the 'We Belong Together' single and video directly to Mariah's fan base. Combined with consumer access to exclusive party footage from 'The Emancipation of Mimi', an all-star album release event, this is going to be an exciting and tremendous opportunity for all involved."
Mariah Carey is an award-winning superstar with cumulative total sales of her albums, singles and long-form videos in excess of 75 times platinum in the United States alone, and 150 million worldwide, making her the top-selling female artist in history. With a record 15 No. 1 singles, two Grammy Awards, eight American Music Awards, Billboard magazine's Artist of the Decade Award, and the World Music Award as World's Best Selling Female Artist of the Millennium, Mariah Carey's ongoing career remains an unparalleled success story in the history of contemporary popular music.
The exclusive Mariah Carey content is the result of a close collaboration between MSN Music and Universal Music Group (UMG) that allows music lovers to get a sneak preview of UMG artists' latest creations. Recently, MSN Music and Universal Music Group premiered new videos from UMG artists Beck ("E-Pro"), Eminem ("Mockingbird") and JoJo ("Not That Kinda Girl"). (StockHouse USA)
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