As Chrismas is approaching, McDonald's has announced their partnership with musical icon Mariah Carey to bring more younger customers and increase the number of members for their loyalty program. This is not the first time they have announced their partnership with a musical icon. In the past as well, McDonald's has partnered with the popular K-pop boyband BTS and famous rapper Travis Scott.
Although this time their ad campaign raised some eyebrows among the Twitter users because of the amateur design of the ad campaign that was posted on the official Twitter handle of McDonald's. Moreover, the post was not very well explained as well.
The ad campaign was about McDonald's offering their Christmas special "The Mariah Menu", in which McDonald's will be offering free everyday deals with a minimum of $1 spent on the McDonald's app. The campaign is set to be live from December 13 to 24. The free items cover all kinds of classic sandwiches Carey loves such as the Big Mac, cheeseburger or McChicken as well as famous breakfast deals such as sweet treats and McNuggets.
Although the ad campaign featuring Carey which was released on YouTube explained all these perfectly, the Twitter post left fans puzzled. On it, Carey was seen standing on a sunny beach next to a submerged McDonald's restaurant, not a usual Christmas scene for sure.
Many started tweeting and reacted to it with their thoughts. One user tweeted, "Why does this look more like an advert suggesting if we don't do something about CO2 emissions then McDonald's will be plunged underwater from rising sea levels?"
Another commented, "The queen of Christmas now becoming a modern-day Venus and the McDonald's arches being the shell from which she was born out of is a commentary on snow becoming coastal flooding due to global warming and its relation to consumerism. In this essay, I will." One Twitter user added, "Sneak peek at how corporations will try to make the best of our 2.4C warming future."
Earlier, McDonald's pledged that it will achieve net-zero by the year 2040. So, it is understandable that the ad campaign may be an annotation on climate change and actually encourage everyone to take their call of action on carbon emissions as well.
While many were relating the post with the effects of climate change, others had different theories and were seen just having fun while explaining the picture. For example, one person was asking, "Is she rescuing McDonald's from drowning? What is the concept here? Also the photoshop - much to think about."
Another one commented, "This looks like something I'd make in 10th grade photoshop." Another user tweeted, "I'm high as shit and freaking out that there's a giant mobile MacDonalds under the ocean that only her majesty, queen of the sea, Mariah has the codes to."
(MEAWW)
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